With the objective of animating an already existing brand’s logo, I knew I had to do my favorite ice cream company. In After Effects, I incorporated the simple circle logo to mimic a scoop of ice cream and left all the designs very simple in order to match the already existing branding. I also made sure to incorporate an illustrated pint, because all of their branding centers around their iconic pint.
While working with the Georgia Lottery, I love to incorporate motion graphics whenever I can. I created this motion graphic to display the most popular jackpot games of the year. It was posted on all social platforms for the Georgia Lottery.
This was an idea I had for a Halloween social post that was turned into a promotion for the Georgia Lottery. I created the concept and animated in After Effects. This post was very successful, as engagement on social platforms increased about 125%.
With the goal of sharing a proposal for connecting the Greenways in Columbia, SC, I worked with a team to animate drone footage supplied by the journalism here at UofSC. Using a combination of animations in After Effects, illustrations, and our slogan “Green is Good” we were able to effectively create our argument.
